Alexandra Sklar is a retail strategist, product developer and art director residing in the rolling foothills of santa cruz, california.
She holds a M.Arch from the University of Pennsylvania and a B.A. in Architecture from the University of California, Berkeley.
editorial and media styling clients include squarespace, sunset magazine, and urban outfitters inc.
she has been an invited speaker at the Wharton school of business (university of pennsylvania) and the lundquist college of business (university of oregon) on the topic of retail merchandising.
in 2013, she founded retail strategy agency merchant home. she recently began producing a line of modern housewares under the moniker, inspired by her background in architecture and interest in modular forms.
"architecture appears for the first time when the sunlight hits a wall. the sunlight did not know what it was before it hit a wall."