Alexandra Sklar is a retail strategist, product developer, and art director residing in the rolling foothills of California's central coast.

She holds a M.Arch from the University of Pennsylvania, and a B.A. in Architecture from the University of California, Berkeley.

Her professional and client retail roster includes urban outfitters incMARCH, simone le blancbrit+coThe Citizenry, healdsburg shedWhite Flower Farm, and destination maternity inc. editorial and media styling clients include squarespace, sunset magazine, and urban outfitters inc.

she has been an invited speaker at the Wharton school of business (university of pennsylvania) and the lundquist college of business (university of oregon). 

in 2013, she founded retail strategy agency, merchant home. she is currently designing and producing a line of modern housewares inspired by her background in architecture.

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"architecture appears for the first time when the sunlight hits a wall. the sunlight did not know what it was before it hit a wall."

louis kahn